Director of Winemaking

Erich Bradley is the Founding Winemaker of Sojourn Cellars. Erich describes his winemaking style as “New World with Old World sensibilities.” Erich spends much of his time and energy in the vineyards, working closely with Sojourn’s exceptional growers to produce distinctive wines that express vineyard and vintage in the bottle.

A native of Palo Alto, California, Erich became interested in wine while helping his family develop their vineyard on a small ranch in Sonoma Valley. Prior to that, Erich studied Bio-chemistry at the University of Chicago and Philosophy and Modern European Intellectual History at the University of California at Irvine. This led him to an initial career as high school teacher and tennis coach. Since moving to Sonoma in 1998, he has studied winemaking at the University of California at Davis and viticulture at Santa Rosa College. He has also benefited greatly from the mentoring of winemakers Richard Arrowood and David Ramey.

When Erich takes time away from winemaking and the vineyards, you can usually find him on the golf course or in his kitchen cooking up French and Italian country classics for his friends and family. Erich is also on the board of directors as Vice President for Sonoma Valley Vintners & Growers Association.

Head of Marketing & Consumer Experiences

Sherrie joined Sojourn as Director of Marketing in July 2013 and was promoted to Head of Marketing and Consumer Experiences in 2022. In this expanded role, she leads all direct-to-consumer (DTC) marketing and hospitality sales initiatives, including traditional and digital marketing, advertising, wine club management, events, PR, and social media.

A seasoned professional with 30 years of progressive leadership experience, Sherrie brings extensive expertise in consumer-driven brands and digital marketing. Her career spans the full spectrum of B2C and B2B industries, with experience gained in advertising agencies in both Chicago and San Francisco, working with clients ranging from the largest corporations to small businesses, including top wine industry clients.

Driven by a passion for wine and travel tourism, Sherrie relocated to Sonoma. She is happily married to her French husband, Gauthier, and in her free time, she enjoys travel, family, friends, tennis, Pilates, and supporting Chicago sports teams—Go Bears!

Assistant General Manager

Megan joined Sojourn in January 2014.  She previously worked at Adobe Road Winery as the Wine Club and Tasting Room Manager for six years and has taken on a new role for Sojourn as our Assistant General Manager.  Megan was born and raised in Sonoma but left Sonoma to attend college at the University of Tennessee, Knoxville where she played Division I Volleyball as a Lady Vol for two seasons.  She then transferred to New Mexico State University where she finished playing and graduated with honors.  She married her best friend from high school in 2009 and has two beautiful daughters, Charlie Grace and Kylie Brooke.

Director of Digital Marketing & Ecommerce

Cat grew up in Southern California, but has called Northern California home since she moved north to attend college at UC Davis. There, she developed a strong appreciation for wine and the region while she earned a Bachelor of the Arts degree in English Literature.In 2009, she decided to follow her true passion and move to Napa to pursue a career in wine marketing. Cat began working weekends in the tasting room at Pine Ridge Vineyards and worked her way up to the marketing department at Pine Ridge’s parent company, Crimson Wine Group, wearing different hats and learning many facets of the wine business along the way.Cat has enjoyed a diverse career in the wine industry, and she is happy to have landed at Sojourn, where she gets to work with some of her very favorite wines – Sonoma Coast Pinot noir and Chardonnay, and Napa Valley Cabernet Sauvignon. Cat lives in Napa and enjoys hiking in the beautiful terrain there with her dog, Gavin.

Director of Hospitality

Fran brings to Sojourn more than 25 years of experience in the field of sales and marketing across diverse industries. In 2009, she made a career change from the homebuilding industry to the wine business and hasn’t looked back!Since then, Fran has worn many hats in the wine business, but she always finds herself coming back to hospitality and sales management. She most enjoys the opportunities it provides her to learn new things each day and to meet people from all over the world. She began her wine career on the Napa side and is excited to share her experience and enthusiasm with us in Sonoma.Fran enjoys spending time cooking and entertaining with her amazing husband and two wonderful adopted dogs at home.

Assistant Winemaker

Rob Sanford started with Sojourn Cellars in July of 2019.  Having grown up in Monterey county, wine was on his radar at a young age.  He attended California Polytechnic State University – San Luis Obispo and graduated Cum Laude in Wine and Viticulture with a minor in Plant Protection.  While being a part of a tasting group, he was fortunate to try a 1983 Heitz Cellar Cabernet Sauvignon, Martha’s Vineyard, and his desire for making the highest quality wine became his focus.Rob’s wine path started out as the cellar hand/viticulturist at Chesebro Wines in Carmel Valley.  He then worked harvests in South Africa’s Upper Hemel-en-Aarde Valley, followed by Rhys Vineyards and Small Vines Wines in California.  Having always been interested in Burgundy, Rob finally got the chance to visit in December, only solidifying his love for the world renowned wine region.When he’s not at the winery, Rob enjoys spending time with his wife Leah and their dog Sky, traveling, making bread, gardening and playing sports with friends.  He currently lives in Santa Rosa, CA.

Customer Relations Manager

Lisa joined the Sojourn team in late summer 2017. She is originally from Santa Barbara where she fell in love with Pinot Noir right from the beginning. She has lived in Sonoma since 1996. She has two children, Zac and Jake, who occasionally stop by the tasting salon to get money for pizza. She spent 4 years at Acacia Vineyard back in 2001 as their Wine Club Coordinator and Hospitality staff. Her excitement about single vineyard Pinot Noir shows to all who visit the Sojourn Cellars Tasting Salon.

Operations & Logistics Assistant

The wonderful and friendly voice you hear when you call Sojourn Cellars belongs to Kim Zeigler. Kim joined Sojourn Cellars in February of 2013. She wears many hats, as we all do, including order and shipping management as well as the everyday operations of our office that keep us all organized and efficient.Kim was born and raised in California. After graduating from Chico State with a degree in Agricultural Business, she decided that the wine industry was where she was meant to be. Kim spent over 11 years at Beringer Vineyards in the Marketing and Public Relations departments before settling in at Sojourn Cellars and has been in the wine industry for 25 yrs. She enjoys helping our customers with their shipments and making sure the wines arrive in a safe and timely manner.A pleasure to have in our office, Kim also somehow finds time to raise chickens and numerous other critters. She enjoys spending time with her husband Kevin and her two kids Karson and Kylie. She also enjoys traveling, cooking with family and friends, gardening, and hiking with her two dogs Jack and Zuky, while running the Zeigler Zoo!

Wine Guide

Mike came to wine country by following his heart — and it's a decision he's never once questioned. Before that, he spent 8 fast-paced years in Silicon Valley, immersed in technology marketing and communications, where he first started paying close attention to what makes a story worth telling.

That instinct is what led him into hospitality, starting on the floor at Franciscan Estates, where he fell in love with the ritual of pouring wine and sharing it with strangers who quickly stopped feeling like strangers. From there, he joined Balzac Communications & Marketing — eventually leading the agency as President — helping wineries and beverage brands find and tell their own stories.

Along the way, Mike deepened his own wine education, earning his WSET Level 4 Diploma and the Certified Wine Educator designation, and spending years teaching others how to taste, understand, and fall in love with wine the way he has. Over that time, he's evaluated thousands of wines from all over the world, and he's convinced Sonoma makes some of the very best — which is part of why he's made his home here, deeply in love with this land and everything it produces.

Now at Sojourn Cellars, Mike has come full circle, back to the tasting room where his wine journey began. A self-proclaimed disciple of Walt Disney, Mike thinks the best experiences are the ones that feel a little magical — and he brings that same warmth, curiosity, and hard-earned expertise to every pour, whether he's geeking out over a barrel sample or welcoming a first-time visitor to the world of wine.

Vintner

Pat Roney, current partner at Windsor Vineyards, built a distinguished career as the former CEO and Founding Partner of Vintage Wine Estates. He is known for his keen business sense, a skill forged through a foundational experience as a sommelier. While pursuing a communications degree at Northwestern University, Roney served as a sommelier at The Pump Room in Chicago, playing a role in its successful launch. This immersive experience cultivated his deep love and understanding of wine and prompted him to teach wine classes at Northwestern, ostensibly to broaden his tasting experience and ultimately dive deeper into the wine industry.

Partner

Mack Schwing is a partner at Sojourn Cellars with over five decades of expertise in wine curation, education, and industry leadership. His dedication to the field began with his first wine class in 1972, which sparked a lifelong passion for tasting and collecting. Following a successful corporate career as a partner at Deloitte Consulting, Mack transitioned his strategic leadership skills into the wine sector. 

He subsequently served as the Director of the Wine Business Program at Sonoma State University, shaping the next generation of industry professionals. Expanding his impact on wine education, he joined the Board of the Shone Farm Winery at Santa Rosa Junior College and co-founded the WISE Academy. Today, Mack and his wife, Jamei, continue to channel their deep passion for the industry as dedicated partners at Sojourn Cellars.