Cat Purcell
Director of Digital Marketing & Ecommerce
Cat grew up in Southern California, but has called Northern California home since she moved north to attend college at UC Davis. There, she developed a strong appreciation for wine and the region while she earned a Bachelor of the Arts degree in English Literature.
In 2009, she decided to follow her true passion and move to Napa to pursue a career in wine marketing. Cat began working weekends in the tasting room at Pine Ridge Vineyards and worked her way up to the marketing department at Pine Ridge’s parent company, Crimson Wine Group, wearing different hats and learning many facets of the wine business along the way.
Cat has enjoyed a diverse career in the wine industry, and she is happy to have landed at Sojourn, where she gets to work with some of her very favorite wines – Sonoma Coast Pinot noir and Chardonnay, and Napa Valley Cabernet Sauvignon. Cat lives in Napa and enjoys hiking in the beautiful terrain there with her dog, Gavin.